Key benefits of the training
The sessions at this level create a complete understanding of
how to position Unified Communications (UC), Multivendor
and Collaboration Solutions (which are quite distinct from UC)
to meet primary business strategies (CEBP and CEBT) within
a client.
- CEBP – Communication Enabled Business Process -
offers huge internal customer benefits for process and
efficiency enhancements. - CEBT – Collaboration Enabled Business Transformation -
pushes enhanced business process (CEBP) beyond the client’s
enterprise to its customers to enable true competitive
advantage in the client’s marketplace.
The key point is that Unified Communications with single or
multivendor solutions is NOT Collaboration; they simply
provide the platform to deliver collaborative interactions, and
normally only if the UC foundation supports a vendor independent approach.
Why it’s vital to your business
Unified Communications, Multivendor and Collaboration are
three totally separate considerations and you need to
understand how they fit together. Also critical is identifying
the solution for a client in CEBP or CEBT terms to maximise
client opportunities.
Correctly identifying sales opportunities beyond the CIO is
another essential. For example, CEBT is of great interest to
sales and marketing directors but not technical directors.
The Collaborate Training Programme one-day CSW
(Collaboration Sales Workshop) illustrates which technology
and solution suits which client business need. The same
session also shows sales and account managers how to
leverage the potential for repeat sales (traditional UC solutions
are a one-time sale, but Multivendor Collaboration solutions
provide constant repeat opportunities within a client company).
Courses include:
SCW – Sales, Collaboration Webinar/VoD
CSW – Collaboration Sales Workshop (1 Day)
